Gamefly advertisement in Mafia Wars?

While doing jobs in Brazil, I noticed a new advertisement at the bottom of the page. I clicked on it, and the above image popped up. The offer is to sign up with a video game rental subscription service for 125 reward points. Not exactly something that I personally would go for, but I'm sure some will be interested, especially in 125 reward points.

When I checked again, the advertisement was gone, but I expect everyone will be seeing it soon.